ComScore >Explosivo Crecimiento (20%):del uso de internet en Mexico. Microsoft en 1ra posición

Mexico City, Mexico, May 6, 2010 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on Internet growth in Mexico based on data from its comScore Media Metrix service. The report found that in March there were 15.5 million home and work Internet users age 15 and older in Mexico, an increase of 20 percent from the previous year, making it one of the fastest-growing markets. Microsoft Sites ranked as the top online property in Mexico reaching more than 90 percent of the online population, followed by Google Sites, Yahoo! Sites and Facebook.

“With more than 15 million Internet users in Mexico and growing fast, advertisers are increasingly turning to the digital medium to reach their desired audiences with increased sophistication and efficiency,” said Iván Marchant, comScore Country Manager for México. “The ability to target audiences across a variety of dimensions including demographics and behaviors is vital to the success of digital campaigns. comScore’s growing presence in Mexico reflects the increasing importance of the digital medium to consumers’ lives in this market.”

Internet Usage Soars in Mexico as Microsoft Sites Grabs Top Position in Market

In the past year, Internet usage in Mexico has grown considerably across nearly all measures. The total number of visitors has grown 20 percent to 15.5 million while visitor engagement has surged. In March, the average Internet visitor in Mexico spent 28 hours online (up 7.5 percent), consumed 1,898 pages of content (up 18 percent) and went online 49 times during the month (up 18.6 percent).rent