EN EXCLUSIVA: Ya esta el Short List de los Echo Awards de la DMA



Directo de la DMA, ya estan los finalistas. Para ver el listado completo ver el primer comentario de este post.


Si haces click en el titulo de cada entrada accederas al link.
Por favor ingresa tus comentarios.

Comentarios

Institute for exponential ha dicho que…
Automotive

Consumer
Entry Title: No Need To Scrimp
Client: Fiat Auto UK Ltd
Agency: Arc Worldwide
Agency Country: UK

Consumer
Entry Title: AUDI TT LIFE
Client: AUDI ESPAÑA, S.A.
Agency: CP Proximity
Agency Country: Spain

Consumer
Entry Title: EOSFERA
Client: VOLKSWAGEN ESPAÑA, S.A.
Agency: CP Proximity
Agency Country: Spain

Consumer
Entry Title: Defender Magnetic Pack
Client: Land Rover UK
Agency: Craik Jones Watson Mitchell Voelkel
Agency Country: UK

Consumer
Entry Title: Una Passione
Client: Fiat Automoveis
Agency: Datamidia + DRAFTFCB
Agency Country: Brazil

Consumer
Entry Title: Midwestern Auto Group Variable Service Reminder
Client: Midwestern Auto Group
Agency: Digital Rocket Inc
Agency Country: USA

Consumer
Entry Title: New Corsa s Big Adventure Pre-Launch Pop-Up Book
Client: GM Motors
Agency: Draftfcb
Agency Country: UK

Consumer
Entry Title: Sled
Client: Land Rover
Agency: Harrison Troughton Wunderman
Agency Country: UK

Consumer
Entry Title: S-MAX your life
Client: Ford
Agency: Harrison Troughton Wunderman
Agency Country: UK

Business-to-Business
Entry Title: Honda Accord 'Milk Bottle' B2B
Client: Honda UK
Agency: Hicklin Slade & Partners
Agency Country: UK

Consumer
Entry Title: DODGE CHALLENGE BELGIUM
Client: DaimlerChrysler
Agency: Karamba
Agency Country: Belgium

Consumer
Entry Title: Ford Fiesta Game
Client: Ford Motor Company
Agency: Ogilvy
Agency Country: Belgium

Consumer
Entry Title: CHILI CON CAR
Client: Toyota Austria
Agency: PKP proximity
Agency Country: Austria

Consumer
Entry Title: Awake your play instinct!
Client: smart GmbH
Agency: Proximity Germany GmbH
Agency Country: Germany

Business-to-Business
Entry Title: Fairy tales of success!
Client: smart GmbH
Agency: Proximity Germany GmbH
Agency Country: Germany

Consumer
Entry Title: Pick up the trail!
Client: smart GmbH
Agency: Proximity Germany GmbH
Agency Country: Germany

Consumer
Entry Title: Reveal the mystery!
Client: smart GmbH
Agency: Proximity Germany GmbH
Agency Country: Germany

Consumer
Entry Title: BMW AFTERSALES PROGRAM
Client: BMW
Agency: Shackleton
Agency Country: Spain

Consumer
Entry Title: Congratulations!
Client: Volkswagen AG
Agency: Tribal DDB GmbH
Agency Country: Germany

Consumer
Entry Title: Schlämmer gets his drivers licence
Client: Volkswagen AG
Agency: Tribal DDB GmbH
Agency Country: Germany

Consumer
Entry Title: Hear a pin falling
Client: Jaguar Germany
Agency: Wunderman Germany
Agency Country: Germany

Consumer
Entry Title: Small Business Owners
Client: Land Rover
Agency: Young & Rubicam Brands
Agency Country: USA

Consumer
Entry Title: Mercury Latino Lens Short Film Challenge
Client: Ford Motor Company
Agency: Zubi Advertising
Agency Country: USA








Business and Consumer Services

Consumer
Entry Title: Design a Stamp Competition - Save Christmas
Client: NZ Post
Agency: AIM Proximity
Agency Country: New Zealand

Consumer
Entry Title: Pass the Parcel (Xtra 10th Birthday)
Client: Telecom
Agency: AIM Proximity
Agency Country: New Zealand

Business-to-Business
Entry Title: Yellow Pages Call Monitoring
Client: Yellow Pages
Agency: AIM Proximity
Agency Country: New Zealand

Consumer
Entry Title: Expedia 10th Anniversary Ultimate Dream Vacation
Client: Expedia
Agency: Airfoil Public Relations
Agency Country: USA

Business-to-Business
Entry Title: The Greatest Show On Earth
Client: Direct Marketing Association of Malaysia (DMAM)
Agency: Arc Worldwide / Leo Burnett Advertising
Agency Country: Malaysia

Business-to-Business
Entry Title: Outsmart the Office
Client: United States Postal Service
Agency: Campbell-Ewald
Agency Country: USA

Consumer
Entry Title: Transport for London - Air Driving 2007
Client: Transport for London
Agency: Chemistry Communications Group Plc
Agency Country: UK






Business-to-Business
Entry Title: Plant Tour
Client: Valpak -Cox Target Media
Agency: Cox Target Media
Agency Country: USA

Business-to-Business
Entry Title: Santiago in Sneaker
Client: Lado Humano
Agency: CP Comunicación Chile
Agency Country: Chile

Business-to-Business
Entry Title: 2006 Seasonal Greetings
Client: DHL Japan, Inc.
Agency: DHL Japan, Inc.
Agency Country: Japan

Business-to-Business
Entry Title: Smoke Signals
Client: Entel PCS Telecomunicaciones S.A.
Agency: di Paola & asociados / WPP
Agency Country: Argentina

Business-to-Business
Entry Title: Les Mills International Switch DM
Client: Les Mills International
Agency: Draft New Zealand
Agency Country: New Zealand

Business-to-Business and Consumer
Entry Title: USPS Guess & Win Sweepstakes
Client: United States Postal Service®
Agency: Draftfcb
Agency Country: USA

Business-to-Business
Entry Title: The art of advertising
Client: IAA Spain
Agency: Fullcontact
Agency Country: Spain

Business-to-Business
Entry Title: VOLUME ONE
Client: Grizzard Performance Group
Agency: Grizzard Performance Group
Agency Country: USA


Business-to-Business
Entry Title: Document Solutions
Client: Lanier Worldwide / Ricoh Americas
Agency: Hothead Studios
Agency Country: USA

Business-to-Business
Entry Title: The Golden Ticket Campaign
Client: Red 5 Studios
Agency: Kohnke Communications
Agency Country: USA

Business-to-Business
Entry Title: The Sack Chair
Client: Denmark
Agency: Momentum Øresund
Agency Country: Denmark

Business-to-Business
Entry Title: Scottish Development 3D Mailer
Client: Scottish Development International (SDI)
Agency: Mullen
Agency Country: USA

Consumer
Entry Title: Yahoo! Autos-Russian Dolls and Transporter
Client: Yahoo!
Agency: Ogilvy
Agency Country: USA

Business-to-Business and Consumer
Entry Title: FatherChristmasspeaking
Client: Bassat Ogilvy Spain
Agency: OgilvyOne
Agency Country: Spain

Business-to-Business
Entry Title: aQa Pickwick Watertank Reintegration Program
Client: aQa Pickwick
Agency: Proximity Amsterdam
Agency Country: Netherlands

Consumer
Entry Title: The old widow plays bullshit-bingo
Client: Unibet.com
Agency: Proximity BBDO
Agency Country: Norway


Business-to-Business
Entry Title: Royal Mail Window of Opportunity
Client: Royal Mail Group Ltd.
Agency: Proximity London
Agency Country: UK

Business-to-Business and Consumer
Entry Title: Stop Lateness
Client: Royal Mail Ltd
Agency: Proximity London
Agency Country: UK

Business-to-Business
Entry Title: Yellow Pages 'Happy Families' Acquisition Campaign
Client: Yell UK
Agency: Proximity London
Agency Country: UK

Business-to-Business
Entry Title: Three ways into the architect company
Client: BuildDesk A/S
Agency: Relationshuset
Agency Country: Denmark

Consumer
Entry Title: Dove Dimensions Programs 2006
Client: Unilever
Agency: Ryan Partnership
Agency Country: USA

Consumer
Entry Title: Trophy
Client: Comunique-se
Agency: Salem
Agency Country: Brazil

Business-to-Business
Entry Title: THIS YEAR YES, I CAN
Client: Shackleton Events
Agency: Shackleton
Agency Country: Spain

Business-to-Business
Entry Title: XMAS REVISITED
Client: Shackleton Group
Agency: Shackleton
Agency Country: Spain


Business-to-Business
Entry Title: Apology (Unreserved)
Client: TBWA\ Whybin & TEQUILA\
Agency: TEQUILA\ Auckland
Agency Country: New Zealand

Business-to-Business
Entry Title: A Better Way Online Ads
Client: Constant Contact
Agency: True North Inc.
Agency Country: USA

Business-to-Business
Entry Title: ThomasNet "Robot" Emails & Landing Page
Client: ThomasNet
Agency: True North Inc.
Agency Country: USA

Consumer
Entry Title: the factory of dreams
Client: esic
Agency: uncommon
Agency Country: Spain

Business-to-Business
Entry Title: What's on the envelope?
Client: FedEx
Agency: Wunderman Dubai
Agency Country: UAE




















Communications/Utilities

Business-to-Business
Entry Title: Invisible Bus DM
Client: Bell Mobility
Agency: Blitz Direct, Data & Promotion
Agency Country: Canada

Business-to-Business and Consumer
Entry Title: 10 Ways to Get Under Your Door
Client: Telecom Argentina
Agency: CP Comunicación Proximity
Agency Country: Argentina

Consumer
Entry Title: ELVES
Client: Telecom Argentina
Agency: CP Comunicación Proximity
Agency Country: Argentina

Consumer
Entry Title: Scarecrow
Client: Telecom Argentina
Agency: CP Comunicación Proximity
Agency Country: Argentina

Consumer
Entry Title: World Cup Passion
Client: Gas Natural BAN
Agency: CP Comunicación Proximity
Agency Country: Argentina

Consumer
Entry Title: WET PAPER
Client: AGUAS DE BARCELONA
Agency: CP Proximity
Agency Country: Spain

Business-to-Business
Entry Title: Fishing Rods
Client: Servicio Satelital S.A.
Agency: di Paola & asociados / WPP
Agency Country: Argentina

Consumer
Entry Title: Free Sample
Client: Fibertel
Agency: di Paola & asociados / WPP
Agency Country: Argentina

Consumer
Entry Title: Verizon All I Want Consumer Acquisition Campaign
Client: Verizon Communications
Agency: Draftfcb
Agency Country: USA

Business-to-Business
Entry Title: Verizon Business DSL "Interoffice Envelope"
Client: Verizon Wireless
Agency: Draftfcb
Agency Country: USA

Consumer
Entry Title: Verizon Wireless EasyPay TV No
Client: Verizon Wireless
Agency: Draftfcb
Agency Country: USA

Business-to-Business
Entry Title: Priceless Tribute to Media's Day
Client: Internet Group (IG)
Agency: Fabrica Comunicacao Dirigida
Agency Country: Brazil

Business-to-Business
Entry Title: Not So Good Old Days
Client: Optimum Lightpath
Agency: hawkeye
Agency Country: USA

Consumer
Entry Title: CHOCOLATE LAUNCH
Client: Verizon Wireless-NorthEast Area
Agency: Hill Holliday
Agency Country: USA

Consumer
Entry Title: Motorola Q Upgrade
Client: Verizon Wireless - NorthEast Area
Agency: Hill Holliday
Agency Country: USA

Business-to-Business
Entry Title: Nostalgia
Client: Klart Svar AS
Agency: McCann Direkte MRM Partners
Agency Country: Norway

Consumer
Entry Title: History of Free
Client: EarthLink
Agency: MRM Gillespie
Agency Country: USA

Business-to-Business
Entry Title: Micromarketing Engine Nurture Relationship Program
Client: AT&T
Agency: Nimblefish Technologies
Agency Country: USA

Consumer
Entry Title: Christmas - A welcome Surprise.
Client: Vodafone
Agency: OgilvyOne Worldwide
Agency Country: Ireland

Business-to-Business
Entry Title: Staff Leads Generation
Client: Vodafone
Agency: OgilvyOne Worldwide
Agency Country: Ireland

Business-to-Business and Consumer
Entry Title: Cisco boooming
Client: Cisco Systems GmbH
Agency: OgilvyOne worldwide GmbH
Agency Country: Germany

Business-to-Business
Entry Title: The Voice Box
Client: MWEB Business
Agency: primaplus
Agency Country: South Africa

Consumer
Entry Title: It's not funny
Client: BBC TV Licensing
Agency: Proximity London
Agency Country: UK

Business-to-Business
Entry Title: ANATOLY KARPOV
Client: CEPSA
Agency: Shackleton
Agency Country: Spain


Consumer
Entry Title: BLAH BLAH
Client: YACOM
Agency: Shackleton
Agency Country: Spain

Consumer
Entry Title: GOOD LUCK FROM NOW ON
Client: YACOM
Agency: Shackleton
Agency Country: Spain

Business-to-Business and Consumer
Entry Title: THE WINTER HIT
Client: CEPSA
Agency: Shackleton
Agency Country: Spain

Consumer
Entry Title: YACOM LOYALTY PROGRAM
Client: YACOM
Agency: Shackleton
Agency Country: Spain

Consumer
Entry Title: Be an hincha
Client: Endesa
Agency: SHOOT!
Agency Country: Spain

Consumer
Entry Title: Defend your (Club's) colours
Client: Endesa
Agency: SHOOT!
Agency Country: Spain

Consumer
Entry Title: 3-Flavor Pizza
Client: NET
Agency: Sun MRM Worldwide
Agency Country: Brazil

Consumer
Entry Title: MTN SMS Ya Seiva
Client: MTN
Agency: Wunderman South Africa
Agency Country: South Africa


Consumer
Entry Title: MTN Yello Fortune
Client: MTN
Agency: Wunderman South Africa
Agency Country: South Africa












































Financial Products and Services

Consumer
Entry Title: Don't get caught short
Client: Toyota Financial Services
Agency: AIM Proximity
Agency Country: New Zealand

Consumer
Entry Title: Westpac Student Pac Orientation Week Activity
Client: Westpac
Agency: AIM Proximity
Agency Country: New Zealand

Consumer
Entry Title: Freezing Taxes
Client: Prospera Credit Union
Agency: Blitz Direct - Cossette Communications
Agency Country: Canada

Consumer
Entry Title: Fuzzy Felt
Client: first direct
Agency: Craik Jones Watson Mitchell Voelkel
Agency Country: UK

Consumer
Entry Title: Give your teenager a more adult card!
Client: SEB Kort
Agency: DRAFTFCB
Agency Country: Sweden

Consumer
Entry Title: SEB/World Cup
Client: SEB
Agency: DRAFTFCB
Agency Country: Sweden

Business-to-Business
Entry Title: Western Union Games 2006
Client: Western Union Financial Services GmbH
Agency: DRAFTFCBi Directmarketing & Interactive GmbH
Agency Country: Austria

Consumer
Entry Title: Father´s Day
Client: Redecard S/A
Agency: Fabrica Comunicacao Dirigida
Agency Country: Brazil

Consumer
Entry Title: Westpac Redraw Campaign
Client: Westpac
Agency: Lavender*
Agency Country: Australia

Consumer
Entry Title: Good with people
Client: DnB Nor
Agency: McCann Direkte MRM Partners
Agency Country: Norway

Consumer
Entry Title: Look at my card!
Client: DnB NOR
Agency: McCann Direkte MRM Partners
Agency Country: Norway

Consumer
Entry Title: Give a Future as a Present to your Child
Client: Banco Bradesco S/A
Agency: Neogama/BBH
Agency Country: Brazil

Consumer
Entry Title: Restaurant Mock Card
Client: American Express Company
Agency: OgilvyOne México
Agency Country: Mexico

Consumer
Entry Title: Finally
Client: American Express
Agency: OgilvyOne worldwide
Agency Country: Argentina

Business-to-Business
Entry Title: Tiffin Box
Client: UTI Bank
Agency: OgilvyOne Worldwide
Agency Country: India

Consumer
Entry Title: ANZ Student Account Acquisition and Migration
Client: ANZ
Agency: Robbins Brandt Richter
Agency Country: New Zealand

Consumer
Entry Title: Shuffleboard
Client: Ameriprise Financial. Inc.
Agency: Saatchi & Saatchi
Agency Country: USA

Consumer
Entry Title: LOPETEGUI DEPOSIT
Client: Banco Gallego
Agency: Shackleton
Agency Country: Spain

Consumer
Entry Title: Club Pop
Client: Banco Popular
Agency: SHOOT!
Agency Country: Spain

Consumer
Entry Title: Goodbye Landlord
Client: ASB Bank
Agency: TEQUILA\ Auckland
Agency Country: New Zealand

Consumer
Entry Title: Teapot
Client: ASB Bank
Agency: TEQUILA\ Auckland
Agency Country: New Zealand

Consumer
Entry Title: Baggage Ticket
Client: Citibank N.A.
Agency: Wunderman Cato Jhonson
Agency Country: Argentina














Information Technologies

Business-to-Business
Entry Title: HP Blades Empower Campaign
Client: Hewlett-Packard
Agency: Draftfcb
Agency Country: USA

Consumer
Entry Title: HP iPAQ Kalediscope Campaign
Client: Hewlett-Packard
Agency: Draftfcb
Agency Country: USA

Business-to-Business
Entry Title: Executive Sandbox
Client: Autodesk, Inc.
Agency: Goodman Marketing Partners Inc.
Agency Country: USA

Business-to-Business
Entry Title: A better kind of audience
Client: Microsoft Digital Advertising Solutions UK
Agency: Harrison Troughton Wunderman
Agency Country: UK

Business-to-Business
Entry Title: Fliegenklatsche
Client: Microsoft Deutschland GmbH
Agency: MRM Worldwide
Agency Country: Germany

Business-to-Business
Entry Title: On The Map
Client: Microsoft UK
Agency: MRM Worldwide (London)
Agency Country: UK

Business-to-Business
Entry Title: Developer Code
Client: IBM China Company Limited
Agency: Ogilvy Beijing
Agency Country: China

Business-to-Business
Entry Title: IBM China Forum 2007
Client: IBM China Company Limited
Agency: Ogilvy Beijing
Agency Country: China

Consumer
Entry Title: Babushkalopes
Client: MWEB Home
Agency: Ogilvy One Cape Town
Agency Country: South Africa

Business-to-Business
Entry Title: 2007 IBM Web Documentary Program
Client: IBM
Agency: OgilvyOne
Agency Country: USA

Business-to-Business
Entry Title: Metamorphosis
Client: Telefónica
Agency: OgilvyOne
Agency Country: Spain

Business-to-Business
Entry Title: Promoting IBM's 2006 CEO Study- High Impact Print
Client: IBM
Agency: OgilvyOne
Agency Country: USA

Business-to-Business
Entry Title: The server flattener
Client: IBM SPain
Agency: OgilvyOne
Agency Country: Spain

Business-to-Business
Entry Title: Picasso and You
Client: IBM Malaysia Sdn Bhd
Agency: OgilvyOne Worldwide Malaysia
Agency Country: Malaysia

Business-to-Business
Entry Title: S,M,L
Client: IBM Malaysia Sdn Bhd
Agency: OgilvyOne Worldwide Malaysia
Agency Country: Malaysia

Business-to-Business
Entry Title: There s always an alternative:IBM System p servers
Client: IBM Deutschland GmbH
Agency: OgilvyOne worldwide Stuttgart GmbH
Agency Country: Germany

Business-to-Business
Entry Title: Victory or defeat? Match point: IBM.
Client: IBM Deutschland GmbH
Agency: OgilvyOne worldwide Stuttgart GmbH
Agency Country: Germany

Business-to-Business and Consumer
Entry Title: Wimlbedon 2006
Client: IBM
Agency: OglivyOne worldwide
Agency Country: UK

Business-to-Business
Entry Title: HP Executive Assistant Campaign
Client: Hewlett Packard Company
Agency: Oliver Russell
Agency Country: USA

Business-to-Business
Entry Title: HP Thin Client Campaign
Client: Hewlett Packard Company
Agency: Oliver Russell
Agency Country: USA

Business-to-Business
Entry Title: H4P
Client: Hewlett Packard Austria
Agency: PKP proximity
Agency Country: Austria

Business-to-Business
Entry Title: Countryside games
Client: DELL
Agency: SHOOT!
Agency Country: Spain

Business-to-Business
Entry Title: Chained envelope
Client: Microsoft
Agency: Touch_Me Wunderman
Agency Country: Portugal

Business-to-Business
Entry Title: Envelope Scheme.
Client: Microsoft
Agency: Touch_Me Wunderman
Agency Country: Portugal


Business-to-Business
Entry Title: SAP Pizza Box
Client: SAP America
Agency: White Rhino Productions
Agency Country: USA

Business-to-Business
Entry Title: Size Wise
Client: Microsoft Gulf
Agency: Wunderman Dubai
Agency Country: UAE

Business-to-Business
Entry Title: Microsoft Open Licence
Client: Microsoft South Africa
Agency: Wunderman South Africa
Agency Country: South Africa
































Insurance

Consumer
Entry Title: Baby, it's cold outside!
Client: Cross Country Home Services
Agency: Cross Country Home Services
Agency Country: USA

Consumer
Entry Title: SecureHorizons Brand Migration
Client: SecureHorizons by UnitedHealthcare
Agency: Doner
Agency Country: USA

Consumer
Entry Title: 50 Unique Launch
Client: Royal & SunAlliance
Agency: FUSE Marketing Group
Agency Country: Canada

Business-to-Business and Consumer
Entry Title: It's a Smart Campaign
Client: TD Insurance Home and Auto
Agency: Hamelin Martineau Inc.
Agency Country: Canada

Consumer
Entry Title: DTRIC Insurance Direct Marketing and Branding Camp
Client: DTRIC Insurance
Agency: Harte-Hanks
Agency Country: USA

Consumer
Entry Title: New Mover Lead Generation
Client: American Family Insurance
Agency: IQ Marketing
Agency Country: USA

Consumer
Entry Title: Big News
Client: Cigna/NationsHealth
Agency: Karlin+Pimsler Inc
Agency Country: USA

Consumer
Entry Title: How to ensure customers are right insured
Client: Codan Forsikring A/S
Agency: Kunde & Co Dialog
Agency Country: Denmark

Consumer
Entry Title: Alumni Graduate Benefits
Client: Marsh Affinity Group Services
Agency: Marsh Affinity Group Services
Agency Country: USA

Business-to-Business
Entry Title: McDonald's Package Program
Client: Marsh Affinity Group Services
Agency: Marsh Affinity Group Services
Agency Country: USA

Business-to-Business
Entry Title: GMAC Insurance for Insiders Kit and Order Web site
Client: GMAC Insurance
Agency: o2kl Integrated Communications
Agency Country: USA

Business-to-Business
Entry Title: The first-aid kit
Client: ACE European Group
Agency: OgilvyOne
Agency Country: Sweden

Consumer
Entry Title: Anonymous Quote
Client: Allstate Insurance Company
Agency: OgilvyOne Worldwide
Agency Country: USA

Business-to-Business
Entry Title: Do You Want the Good or the Bad News First?
Client: Nordea Liv & Pension
Agency: OgilvyOne worldwide
Agency Country: Denmark

Consumer
Entry Title: Your Choice Auto
Client: Allstate Insurance Company
Agency: OgilvyOne Worldwide
Agency Country: USA

Business-to-Business
Entry Title: FM Global - Safe Perspectives
Client: FM Global
Agency: OgilvyOne worldwide GmbH
Agency Country: Germany

Consumer
Entry Title: Home Burn Mailer
Client: COUNTRY Insurance & Financial Services
Agency: Progressive Impressions International (Pii)
Agency Country: USA

Consumer
Entry Title: Insurance-Test-Drive
Client: Tryg A/S
Agency: Sepia Proximity
Agency Country: Denmark

Consumer
Entry Title: Face Lift
Client: AXA Winterthur
Agency: SHOOT!
Agency Country: Spain

Business-to-Business and Consumer
Entry Title: Plan 1000
Client: AXA Winterthur
Agency: SHOOT!
Agency Country: Spain

Business-to-Business
Entry Title: Aon Risk
Client: Aon Corporation
Agency: Slack Barshinger
Agency Country: USA

Consumer
Entry Title: TD Meloche Monnex Internet Strategy
Client: TD Meloche Monnex Group
Agency: TD Meloche Monnex Group
Agency Country: Canada

Consumer
Entry Title: Caveman Campaign
Client: GEICO
Agency: The Martin Agency
Agency Country: USA

Consumer
Entry Title: Testimonials Campaign
Client: GEICO
Agency: The Martin Agency
Agency Country: USA


Consumer
Entry Title: Allstate 2006 E-Mail campaign
Client: Allstate
Agency: Townsend Agency
Agency Country: USA












































Not-For-Profit

Consumer
Entry Title: Defenders of Wildlife -- Wildlife Adoption Center
Client: Defenders of Wildlife
Agency: Adams Hussey & Associates
Agency Country: USA

Consumer
Entry Title: 2 SMRT 4U Child Exploitation Prevention Campaign
Client: United States Postal Inspection Service
Agency: Campbell-Ewald
Agency Country: USA

Consumer
Entry Title: US Navy Women in non-Traditional Ratings Campaign
Client: US Navy Recruiting Command
Agency: Campbell-Ewald
Agency Country: USA

Consumer
Entry Title: 2006 Holiday of Hope Christmas Mailing
Client: The Christian Broadcasting Network
Agency: CBN
Agency Country: USA

Business-to-Business and Consumer
Entry Title: SCHOOL
Client: INTERMON OXFAM
Agency: CP Proximity
Agency Country: Spain

Business-to-Business and Consumer
Entry Title: 1 in 4 Women
Client: Refuge
Agency: Craik Jones Watson Mitchell Voelkel
Agency Country: UK

Consumer
Entry Title: 1 in 4 Women
Client: Refuge
Agency: Craik Jones Watson Mitchell Voelkel
Agency Country: UK

Consumer
Entry Title: Can You Open - Major Donor Sock Pkg.
Client: American Leprosy Missions
Agency: CreativeOne Direct, Inc.
Agency Country: USA
Business-to-Business
Entry Title: A sense that makes sense
Client: Fundación Luz
Agency: di Paola & asociados / WPP
Agency Country: Argentina

Business-to-Business
Entry Title: Garissa! Defend young girls from being raped
Client: Garissa Girls' Home
Agency: DRAFTFCB
Agency Country: Sweden

Consumer
Entry Title: Oxfam Press G8
Client: Oxfam GB
Agency: Draftfcb
Agency Country: UK

Consumer
Entry Title: Have a Ball. Or Two.
Client: Eagle, Idaho Volunteer Fire Department
Agency: Draftfcb
Agency Country: USA

Consumer
Entry Title: Steve
Client: KCSM-TV
Agency: Goodman Marketing Partners Inc.
Agency Country: USA

Consumer
Entry Title: Lutheran Hour Ministries Video Persuasion Series
Client: Lutheran Hour Ministries
Agency: Grizzard
Agency Country: USA

Consumer
Entry Title: Please Don't Forget
Client: The Salvation Army Chicago Metropolitan Division
Agency: Grizzard
Agency Country: USA

Consumer
Entry Title: 2006 Holiday Giving Campaign
Client: Feed The Children
Agency: is7
Agency Country: USA


Consumer
Entry Title: Backpacks for Homeless Children Campaign
Client: Feed The Children
Agency: is7
Agency Country: USA

Business-to-Business
Entry Title: Big Beer
Client: National Restaurant Association Educational Foundation
Agency: Jacobs & Clevenger
Agency Country: USA

Consumer
Entry Title: Thanksgiving Feast for 1 Million
Client: America's Second Harvest
Agency: Merkle
Agency Country: USA

Consumer
Entry Title: PVA Holiday Music CD Package
Client: Paralyzed Veterans of America
Agency: PEP Direct, Inc.
Agency Country: USA

Business-to-Business
Entry Title: Minor Report
Client: Save The Children Romania
Agency: Proximity Bucharest
Agency Country: Romania

Consumer
Entry Title: Rewrite The Future
Client: Save the Children
Agency: Proximity London
Agency Country: UK

Consumer
Entry Title: Save the Children "Walks"
Client: Save the Children
Agency: Proximity London
Agency Country: UK

Business-to-Business and Consumer
Entry Title: Listen to Teddy
Client: Endangered children fund
Agency: Proximity Prague
Agency Country: Czech Republic


Consumer
Entry Title: Breast Cancer 3-Day - Beautiful Campaign
Client: NPT Breast Cancer 3-Day
Agency: Radarworks
Agency Country: USA

Consumer
Entry Title: SickKids September Loyalty DM
Client: SickKids Foundation
Agency: Rapp Collins Canada
Agency Country: Canada

Consumer
Entry Title: FATE Subscription Mailer
Client: The Black Rep
Agency: Rodgers Townsend
Agency Country: USA

Consumer
Entry Title: Child Labor Exploitation
Client: World Vision
Agency: Russ Reid Company
Agency Country: USA

Consumer
Entry Title: Deworming Pharmaceutical Gifts In Kind
Client: World Vision
Agency: Russ Reid Company
Agency Country: USA

Business-to-Business and Consumer
Entry Title: INTOLERANTS ANONYMOUS
Client: Instituto de la Juventud - INJUVE
Agency: Shackleton
Agency Country: Spain

Business-to-Business
Entry Title: Think Inside The Box
Client: Feed The Children
Agency: STRATMARK
Agency Country: USA

Consumer
Entry Title: NSPCC Pencil Pack
Client: NSPCC
Agency: WWAV Rapp Collins
Agency Country: UK


Pharmaceutical/Healthcare

Consumer
Entry Title: Lucentis "Shirley" direct-to-patient campaign
Client: Genentech Inc.
Agency: CDMiConnect
Agency Country: USA

Consumer
Entry Title: Raptiva "I am not contagious" campaign
Client: Genentech Inc.
Agency: CDMiConnect
Agency Country: USA

Consumer
Entry Title: Rituxan RA direct-to-patient launch campaign
Client: Genentech Inc.
Agency: CDMiConnect
Agency Country: USA

Business-to-Business
Entry Title: Oxyxen Program
Client: Laboratorio Chile
Agency: CP Comunicación Chile
Agency Country: Chile

Consumer
Entry Title: Asthma Matters
Client: Xolair/Genentech
Agency: DKI Direct
Agency Country: USA

Consumer
Entry Title: FLOMAX "Pardon the Interruption" DR Print
Client: Boehringer Ingelheim Pharmaceuticals, Inc.
Agency: G2 Direct & Digital
Agency Country: USA

Business-to-Business
Entry Title: New knowledge on prophylact treatment of migraine
Client: Janssen-Cilag
Agency: GEKKO
Agency Country: Denmark

Business-to-Business
Entry Title: Rhino Reader Campaign
Client: AstraZeneca
Agency: Harte-Hanks
Agency Country: USA

Business-to-Business
Entry Title: Nuclear Receptor Magnet Set Campaign
Client: Invitrogen Corporation
Agency: Invitrogen Corporation
Agency Country: USA

Consumer
Entry Title: I Get Around
Client: Hoveround Corporation
Agency: Karlin+Pimsler Inc
Agency Country: USA

Consumer
Entry Title: You Made Me Love You
Client: Hoveround Corporation
Agency: Karlin+Pimsler Inc
Agency Country: USA

Business-to-Business
Entry Title: HCAHPS DM - Patient Satisfaction Scores Go Public
Client: Press Ganey Associates, Inc.
Agency: MAB Advertising, Inc.
Agency Country: USA

Consumer
Entry Title: Protonix- The RENEW Program
Client: Wyeth Pharmaceuticals
Agency: Ogilvy One
Agency Country: USA

Consumer
Entry Title: KnowMenopause.com
Client: Wyeth Pharmaceuticals
Agency: OgilvyOne
Agency Country: USA

Business-to-Business
Entry Title: The Enbrel Relaunch
Client: Wyeth
Agency: RappCollins Oslo
Agency Country: Norway

Business-to-Business
Entry Title: The ReSound Experience
Client: GN Resound A/S
Agency: Relationshuset
Agency Country: Denmark

Business-to-Business
Entry Title: Listerine Embossed Letter
Client: Pfizer
Agency: RMG Connect
Agency Country: UK

Consumer
Entry Title: Changing Needs
Client: Shire Pharmaceuticals
Agency: Unit 7
Agency Country: USA

Consumer
Entry Title: The Art of Wellness
Client: Exeter Hospital
Agency: Winsper
Agency Country: USA
































Product Manufacturing and Distribution

Consumer
Entry Title: Book of Revelations
Client: Procter & Gamble
Agency: Arc Worldwide Philippines Co., Inc.
Agency Country: Philippines

Business-to-Business
Entry Title: Stop Playing Games with Your Business
Client: BuildDirect
Agency: Blitz Direct - Cossette Communications
Agency Country: Canada

Consumer
Entry Title: Platinum Human Testing Program
Client: Lion Nathan
Agency: BMF
Agency Country: Australia

Consumer
Entry Title: The Baileys Lounge
Client: Diageo
Agency: Chemistry
Agency Country: UK

Consumer
Entry Title: Unilever Dove - The Self Esteem Diary
Client: Unilever
Agency: Chemistry Communications Group Plc
Agency Country: UK

Business-to-Business
Entry Title: Los Capos
Client: Cecinas San Jorge
Agency: CP Comunicación Chile
Agency Country: Chile

Business-to-Business
Entry Title: The Great Decision
Client: Cecinas San Jorge
Agency: CP Comunicación Chile
Agency Country: Chile

Consumer
Entry Title: Bell s Loyalty Programme
Client: Diageo
Agency: Craik Jones Watson Mitchell Voelkel
Agency Country: UK

Business-to-Business
Entry Title: 2006 John Deere Government Purchasing Calendar
Client: John Deere
Agency: Draftfcb
Agency Country: USA

Business-to-Business
Entry Title: Rickard's B2B RM campaign: "The Petition"
Client: Molson Canada
Agency: FCB Direct Canada
Agency Country: Canada

Business-to-Business and Consumer
Entry Title: XR Mystery Case
Client: Bombardier Aerospace
Agency: Finelight Strategic Marketing
Agency Country: USA

Business-to-Business
Entry Title: Hasselblad Anniversary Campaign
Client: Hasselblad
Agency: GEKKO
Agency Country: Denmark

Business-to-Business
Entry Title: The Hearwell family
Client: Oticon
Agency: GEKKO
Agency Country: Denmark

Business-to-Business
Entry Title: Beat the Autopilot
Client: F.L.Smidth Automation
Agency: Klausen + Partners
Agency Country: Denmark

Business-to-Business
Entry Title: Fritz Hansen - b*original
Client: Fritz Hansen A/S
Agency: Magnetix Republica
Agency Country: Denmark

Business-to-Business
Entry Title: The Response Project
Client: NewPage Corporation
Agency: Martin Williams Advertising
Agency Country: USA

Consumer
Entry Title: Kraft - Chef to the Rescue
Client: Kraft Foods North America
Agency: Modem Media
Agency Country: USA

Consumer
Entry Title: Lumix Digital Cameras
Client: Panasonic do Brasil Ltda. Suc. Argentina
Agency: OgilvyOne worldwide
Agency Country: Argentina

Consumer
Entry Title: Greatness. In any language.
Client: Guinness Anchor Marketing Sdn Bhd
Agency: OgilvyOne Worldwide Malaysia
Agency Country: Malaysia

Business-to-Business
Entry Title: Heineken Thirst
Client: Compania Industrial Cervecera SA
Agency: Rapp Collins Argentina
Agency Country: Argentina

Business-to-Business and Consumer
Entry Title: Fjeedom of Speech
Client: Ortodent AS
Agency: RappCollins Oslo
Agency Country: Norway

Consumer
Entry Title: Guinness: A Passion Shared
Client: Diageo Ireland
Agency: RMG Target
Agency Country: Ireland

Consumer
Entry Title: Dove Pro-age
Client: Unilever | Dove
Agency: Ryan iDirect
Agency Country: USA

Consumer
Entry Title: What if...
Client: Diageo Ireland
Agency: strategem integrated communications
Agency Country: Ireland


Business-to-Business
Entry Title: Pitney Bowes Segmentation Strategy
Client: Pitney Bowes
Agency: True North Inc.
Agency Country: USA












































Publishing/Entertainment

Consumer
Entry Title: Tabloid Thesis
Client: The Press
Agency: AIM Proximity
Agency Country: New Zealand

Business-to-Business and Consumer
Entry Title: iwanttoseeaghost
Client: DEAPLANETA
Agency: CP Proximity
Agency Country: Spain

Consumer
Entry Title: OLG Winner's Circle "Crack the Code" Promotion
Client: OLG
Agency: DraftFCB
Agency Country: Canada

Consumer
Entry Title: Pinnacle Acquisition Program
Client: Pinnacle Entertainment Group
Agency: Nimblefish Technologies
Agency Country: USA

Consumer
Entry Title: New York Knicks Season Ticket Subscriber Postcard
Client: New York Knicks
Agency: o2kl Integrated Communications
Agency Country: USA

Business-to-Business
Entry Title: Sunday Times Centenary
Client: Johncom/Sunday Times
Agency: Ogilvy One Cape Town
Agency Country: South Africa

Consumer
Entry Title: Chivas Art Invite
Client: Seagrams India Pvt. Ltd.
Agency: Ogilvy One Worldwide
Agency Country: India

Consumer
Entry Title: WASH BAG
Client: schlager@falter.at
Agency: PKP proximity
Agency Country: Austria

Consumer
Entry Title: The Welcoming Dialogue
Client: Bonnier Publications
Agency: Relationshuset
Agency Country: Denmark

Consumer
Entry Title: Win Back The power of digital persuasion
Client: Bonnier Publications
Agency: Relationshuset
Agency Country: Denmark

Consumer
Entry Title: Glycemic Index Cooking Made Easy -Bosco/Follweiler
Client: Rodale Book Marketing
Agency: Rodale Book Marketing
Agency Country: USA

Consumer
Entry Title: Runner's World "Get Fit, Stay Fit"
Client: Rodale Subscription Marketing
Agency: Rodale Publishing
Agency Country: USA

Consumer
Entry Title: Woman's Health Magalog
Client: Rodale Publishing
Agency: Rodale Publishing
Agency Country: USA

Consumer
Entry Title: Fame X - Ms. Spooky
Client: SET India Pvt Ltd
Agency: SET India Pvt Ltd
Agency Country: India

Consumer
Entry Title: Fame X - The Hermit
Client: SET India Pvt Ltd
Agency: SET India Pvt Ltd
Agency Country: India

Business-to-Business
Entry Title: THE MEDIA PLANNER
Client: LOCALIA TV
Agency: Shackleton
Agency Country: Spain

Consumer
Entry Title: Real Simple Magalog
Client: Time Consumer Marketing Inc.
Agency: Time Inc.
Agency Country: USA

Consumer
Entry Title: Magic on Your Desktop
Client: Buena Vista Worldwide Home Entertainment
Agency: True North Inc.
Agency Country: USA






































Retail/Direct Sales

Consumer
Entry Title: Wong Best Clients
Client: Grupo Wong
Agency: 121 Relationship Marketing S.A.
Agency Country: Peru

Consumer
Entry Title: helpthemosquitoes.org
Client: SC JOHNSON
Agency: draftfcb
Agency Country: Mexico

Consumer
Entry Title: Noodles / Hidden Message
Client: Kentucky Fried Chicken
Agency: Draftfcb
Agency Country: USA

Consumer
Entry Title: USPS®/Shutterfly Passport Promotion
Client: United States Postal Service®
Agency: Draftfcb
Agency Country: USA

Business-to-Business
Entry Title: Defenders of Nature
Client: BSH Electrodomésticos
Agency: Fullcontact
Agency Country: Spain

Consumer
Entry Title: Offcorss Traffic Building
Client: Mass Digital
Agency: Mass Digital
Agency Country: Colombia

Consumer
Entry Title: FANCY FEAST Purr
Client: Nestlé Purina Petcare Ltd
Agency: Ogilvy
Agency Country: New Zealand

Consumer
Entry Title: FRISKIES G.U.T.S
Client: Nestlé Purina Petcare Ltd
Agency: Ogilvy
Agency Country: New Zealand

Consumer
Entry Title: Sisley Invite
Client: Benetton India Pvt. Ltd
Agency: Ogilvy One Worldwide
Agency Country: India

Consumer
Entry Title: Nestlé MILO Cold Promotion
Client: Nestlé
Agency: OgilvyOne
Agency Country: New Zealand

Consumer
Entry Title: Square or Nothing
Client: Levi® Strauss (Malaysia) Sdn Bhd
Agency: OgilvyOne Worldwide Malaysia
Agency Country: Malaysia

Consumer
Entry Title: Shell Made to Move Music Collection
Client: Shell Nederland Verkoopmaatschappij
Agency: Proximity Amsterdam
Agency Country: Netherlands

Consumer
Entry Title: Lost item no. 309
Client: CAP Customer Advantage Program
Agency: Rapp Collins Hamburg
Agency Country: Germany

Business-to-Business
Entry Title: Energizer Perf Pack Tins
Client: Energizer
Agency: Rodgers Townsend
Agency Country: USA

Business-to-Business
Entry Title: FILTER
Client: BMW
Agency: Shackleton
Agency Country: Spain

Consumer
Entry Title: GOOD MOMENTS, GOOD WINE
Client: La Carte des Vins
Agency: Shackleton
Agency Country: Spain

Business-to-Business and Consumer
Entry Title: LA CARTE DES VINS XMAS CAMPAIGN
Client: La Carte des Vins
Agency: Shackleton
Agency Country: Spain

Consumer
Entry Title: Ardbeg 1965 - The Envy of Islay
Client: The Glenmorangie Company
Agency: Story
Agency Country: UK

Business-to-Business and Consumer
Entry Title: Feel the diference on your skin
Client: Yamaai
Agency: Sunset Comunicação
Agency Country: Brazil

Consumer
Entry Title: McDonald's Global Casting
Client: McDonald's Corporation
Agency: The Marketing Store
Agency Country: USA

Consumer
Entry Title: McDonald's Monopoly
Client: McDonald's Corporation
Agency: The Marketing Store
Agency Country: USA

Business-to-Business and Consumer
Entry Title: The World's Greatest Activity Book for Creatives
Client: Veer
Agency: Veer
Agency Country: Canada

Consumer
Entry Title: MAGIC SMS
Client: CARREFOUR HYPERMARKETS
Agency: WUNDERMAN
Agency Country: Greece

Travel & Hospitality/Transportation

Business-to-Business and Consumer
Entry Title: Air New Zealand grabaseat
Client: Air New Zealand
Agency: AIM Proximity
Agency Country: New Zealand

Consumer
Entry Title: Get to Know BC from A to Z
Client: Tourism British Columbia
Agency: Blitz Direct - Cossette Communications
Agency Country: Canada

Consumer
Entry Title: 2007 Grand Voyages Announcement
Client: Holland America Line
Agency: DDB Seattle
Agency Country: USA

Consumer
Entry Title: When Solving Vacation Pain Isn't Enough
Client: Exclusive Resorts, LLC
Agency: DDB Seattle
Agency Country: USA

Business-to-Business and Consumer
Entry Title: SAS EuroBonus the up- and downgrading program
Client: Scandinavian Airlines
Agency: GEKKO
Agency Country: Denmark

Business-to-Business
Entry Title: Culinary Arts Center Box
Client: Holland America Line
Agency: Golden Lasso
Agency Country: USA

Consumer
Entry Title: Budget Thank You Mailing
Client: Avis Budget Group
Agency: MRM Gillespie
Agency Country: USA

Consumer
Entry Title: The Bet
Client: Soul Bar
Agency: Ogilvy
Agency Country: New Zealand

Consumer
Entry Title: Survive to Win
Client: Sandblast Rally
Agency: OgilvyOne
Agency Country: USA

Consumer
Entry Title: Gulf Air frequent flyer programme
Client: Gulf Air
Agency: OgilvyOne Middle East
Agency Country: UAE

Consumer
Entry Title: FAMILY
Client: ÖBB Austrian Railways
Agency: PKP proximity
Agency Country: Austria

Consumer
Entry Title: THE COOLEST WAY TO GO PLACES
Client: ÖBB Austrian Railways
Agency: PKP proximity
Agency Country: Austria

Consumer
Entry Title: Chill Out Campaign
Client: Al Aqah Beach Resort
Agency: Promoseven Relationship Marketing
Agency Country: UAE

Consumer
Entry Title: Customized Brochure for Consumer Fulfillment
Client: Regent Seven Seas Cruises
Agency: Regent Seven Seas Cruises
Agency Country: USA

Consumer
Entry Title: From booking to payment service makes the differ
Client: KILROY travels International A/S
Agency: Relationshuset
Agency Country: Denmark

Business-to-Business and Consumer
Entry Title: Upgrading campaign From Economy to Economy Flex
Client: SAS Scandinavian Airlines
Agency: Relationshuset
Agency Country: Denmark

Consumer
Entry Title: Club Med Age Reverse
Client: Club Med Brazil
Agency: Sun MRM Worldwide
Agency Country: Brazil

Business-to-Business and Consumer
Entry Title: Hampton Bed Heads
Client: Hilton Hotels Corporation
Agency: The Hacker Group
Agency Country: USA

Consumer
Entry Title: Disney Vacation Club Prospects Pop-Up Book & DVD
Client: Disney Vacation Club, The Walt Disney Company
Agency: Upshot
Agency Country: USA

Business-to-Business
Entry Title: The eXperts Files
Client: Lufthansa German Airlines
Agency: Wunderman Germany
Agency Country: Germany

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