Research Report: El poder de las redes sociales para Mujeres

Cuando un experto como Mark nos invita a un Research Report, mejor escuchar. Gracias por la invitación vía LinkedIN.
Donde va el dinero?, pregunta Mark Grindeland y Chathy Harrison, y la respuesta apunta a las mujeres que pasan su tiempo en redes sociales: "controlan el 85% de los gastos del hogar, superan a los hombres online y pasan buena parte del tiempo en redes sociales".

Ver el Research Report: El poder de las redes sociales para Mujeres



Document excerpt

As the classic slogan for Oldsmobile goes, “This is not your father’s Oldsmobile”, the juxtaposition for today is, “This is not your teenager’s Social Network”. 53% of online women use Social Networks at least weekly and the rate of Social Network adoption in the past year has been especially strong among older women. So what are the implications for advertisers, marketers, and social networks? In a word; OPPORTUNITY! Women are one of the most important demographics to advertisers.

Advertisers know that in order to be successful, you have to follow the money. And the money is in the purses of the women who are spending their time on Social Networks. Women control up to 85% of all household expenditures. They outnumber men online, and are spending a significant mount of time on Social Networks