DMA Report: Future of Direct Marketing
Product Code: 9485
Author: DMA
Publisher: DMA
Date of Publication: January 2009
List Price: $240.00
DMA Member Price: $135.00
What is the Outlook for Direct Marketing in the Short and Long Terms?
This timely DMA publication provides insights from 35 well-respected direct marketing leaders in the direct marketing community on the future of direct marketing and their industry. The experts come from a wide array of channels and industries.
You will be the first to explore each leader’s unique perspective based on their experiences and expertise including questions such as:
Where will direct marketing be in five years and ten years?
How will different industries change during this time?
What preparations should be taken facing these uncertain economic times?
What is the impact of the recession on direct marketing?
What is the effect of the election of Barack Obama as president?
You will find elaborate opinions on topics such as:
Measurable and accountable marketing
Traditional DM versus digital marketing
Integration of channels
Future of the marketer-customer relationship
Marketer’s preparation for the future
And much more!
Responses are categorized alphabetically by industry. Industries include:
Academia
Agency
Analytics
Business Services
Catalog/Retail
Creative
Database Services
Direct Mail
Economic Forecasting
Educational Services
Email
Insert Media
Interactive Marketing
International
Marketing Consultant
Media + Publishing Industry
Production
Social Media
Technology Provider
Some experts' quotes:
“Consumerism will [also] drive legislation and self regulation,” Direct Marketer.
“Technological advancements will ensure you can soon compare prices from the checkout counter if you want,” Digital Publisher.
“…‘Direct marketing’ and ‘advertising’ become one and the same,” Government Official.
See what industry leaders think will happen in direct marketing!
Link al reporte
Author: DMA
Publisher: DMA
Date of Publication: January 2009
List Price: $240.00
DMA Member Price: $135.00
What is the Outlook for Direct Marketing in the Short and Long Terms?
This timely DMA publication provides insights from 35 well-respected direct marketing leaders in the direct marketing community on the future of direct marketing and their industry. The experts come from a wide array of channels and industries.
You will be the first to explore each leader’s unique perspective based on their experiences and expertise including questions such as:
Where will direct marketing be in five years and ten years?
How will different industries change during this time?
What preparations should be taken facing these uncertain economic times?
What is the impact of the recession on direct marketing?
What is the effect of the election of Barack Obama as president?
You will find elaborate opinions on topics such as:
Measurable and accountable marketing
Traditional DM versus digital marketing
Integration of channels
Future of the marketer-customer relationship
Marketer’s preparation for the future
And much more!
Responses are categorized alphabetically by industry. Industries include:
Academia
Agency
Analytics
Business Services
Catalog/Retail
Creative
Database Services
Direct Mail
Economic Forecasting
Educational Services
Insert Media
Interactive Marketing
International
Marketing Consultant
Media + Publishing Industry
Production
Social Media
Technology Provider
Some experts' quotes:
“Consumerism will [also] drive legislation and self regulation,” Direct Marketer.
“Technological advancements will ensure you can soon compare prices from the checkout counter if you want,” Digital Publisher.
“…‘Direct marketing’ and ‘advertising’ become one and the same,” Government Official.
See what industry leaders think will happen in direct marketing!
Link al reporte
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