Text, Banner Ads Most Used by Marketers in Mobile

NEW YORK (AdAge.com) -- Podcasts and video ads have dropped off in the mobile advertising space, according to a new survey of more than 2,000 brand marketers and agencies.

The "Wave Eight" survey, conducted by market research firm Advertiser Perceptions, asked marketers representing consumer package goods, automotives, retail and other sectors to weigh in on the current type of mobile ads they used and their planned media spending for those ads in the next six months.

Where are marketers placing their mobile ads? An increasing number of respondents said they prefer to place their ads on wireless carriers, while a decreasing number said they preferred to place their ads on content providers, such as ESPN and Yahoo. This trend could signal that marketers will start to make more deals with the wireless carriers themselves, said Ken Pearl, the CEO of Advertiser

Published: January 16, 2008.

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