YouTube Invideo Ads: como convertirme en intrusivo
De algo tienen que vivir, lo que parecia gratis ahora tiene un costo, tendremos que soportar los mensajes publicitarios hasta en los videos de youtube. Estamos bien jodidos. No paramos de buscar lugares donde promocionar las marcas sin interesarnos si al visitante esto le puede dar por la torre o no. De algo hay que vivir.
Nestor
Aug 22 - With over 130 million unique monthly visitors, Google's YouTube is exercising its reach with advertisers. The video site is taking a plunge into video advertising with the likes of Warner and Ford Models.
(Media Disclosure: Piper Jaffray makes a market in the securities of the following company, and will buy and sell the securities of this company on a principal basis: GOOG)
Si haces click en el titulo veras la nota completa. Customer & Relationships.
Nestor
Aug 22 - With over 130 million unique monthly visitors, Google's YouTube is exercising its reach with advertisers. The video site is taking a plunge into video advertising with the likes of Warner and Ford Models.
(Media Disclosure: Piper Jaffray makes a market in the securities of the following company, and will buy and sell the securities of this company on a principal basis: GOOG)
Si haces click en el titulo veras la nota completa. Customer & Relationships.
Comentarios
The user experience and the possibility to embed videos easily on other sites are what initially made YouTube what it is, and the company still has the advantage of being the largest, most well known, and most well supported video site - serving more than 3 billion minutes of videos every month. The fact that this new format only will appear on a small percentage of content from selected partners reveals some well-founded concerns towards the YouTube Community. User experience and continuous user support are crucial factors in YouTube's success.
Interactive video advertising is definitely going to become a widely used format; however, predicting whether YouTube's launch of InVideo Ads will be the format to make or break the "new" ad space is not easy. The format, largely borrowed from fellow video site VideoEgg, has according to Google trials so far shown a 75% view through of the entire ad, and that click-through rates are 5 to 10 times higher than traditional display ads. My guess is that these numbers are partly due to the news value.
YouTube can be a strong platform for campaigns that integrate good commercial content so the users click from a good content experience to another. But forcing the old interruption model upon "the new world" is perhaps not the way to go. By the end of the day, to take real advantage of YouTube's new format and for YouTube to benefit from it, marketers must come up with entertaining and engaging content. Getting users to click is only the first step. The real challenge is to keep the users happy doing it. To do that you need advertising that works more or less as content. The online space is permanently changing advertising. Material that users want to spend time with is getting cheaper to distribute and vice versa. So even if the new format only disturbs users a little bit, it only postpone the inevitable need for creative developments in the advertising industry another year or two.
Regards.
Rick.