Customer LifeTime Value

Encontre este post interesante sobre LTV. Esta claro, bastante bien escrito pero esta en ingles.

A - Per customer acquisition costs, the costs incurred to turn a lead into a customer.
M – Maintenance costs, the costs incurred to keep a customer.
C – Gross profit revenues generated per customer per period.
r – Retention rate
i – Discount rate (I discussed this in the post on NPV calculations)

CLTV = SUM[ (C – M)*r^t/(1+i)^t ] – A

Acceder al link y ver la nota completa.

Algo mas en Beyond Complience:

http://www.fsteurope.com/pastissue/article.asp?art=268427&issue=169


Nestor