Cadbury's Gorilla AD

Is the latest viral craze sweeping the Internets; and just like the John West Red Salmon ad before it, it’s another example of a company coming up with a quirky marketing concept that taps our collective sense of… WTF?

It’s an interesting marketing strategy that is not product specific. Ultimately however, it compels us to share and talk about the brand with our friends.

If you haven’t seen it yet, I’ve embedded it below.

Nirvana:



Si haces click en el titulo veras la nota completa. Customer & Relationships.