Rethink Your Web Strategy or Fail
(Via AdAge):
A company, maybe yours, has a home page on its website where it organizes the user experience so that users can learn more about the company, its products, its vertical solutions and so on. The idea is based on going from the highest "levels" of content to deeper and deeper levels based on specificity.
The customers, instead, go to Google, type in search strings of keywords or needs, and click through to find the specific data they're seeking. Sometimes. Sometimes customers go elsewhere, not even knowing your company offers the right thing for them. In doing the search, Google effectively becomes the user interface that creates a customer's experience of your site and content.
THREADLESS.COM
Users can submit, vote on and purchase best-of designs. This is a powerful model of user co-creation.
DOGSTER.COM
It's ugly, but it's enticing to the dog lover. Ads are placed as 'sponsorship,' which makes it relevant to users' interests
TIVO.COM
Another great example of a site that is built around user interests, organization and input, and is engaging.
Si haces click en el titulo de cada entrada accederas al link.
Por favor ingresa tus comentarios.
A company, maybe yours, has a home page on its website where it organizes the user experience so that users can learn more about the company, its products, its vertical solutions and so on. The idea is based on going from the highest "levels" of content to deeper and deeper levels based on specificity.
The customers, instead, go to Google, type in search strings of keywords or needs, and click through to find the specific data they're seeking. Sometimes. Sometimes customers go elsewhere, not even knowing your company offers the right thing for them. In doing the search, Google effectively becomes the user interface that creates a customer's experience of your site and content.
THREADLESS.COM
Users can submit, vote on and purchase best-of designs. This is a powerful model of user co-creation.
DOGSTER.COM
It's ugly, but it's enticing to the dog lover. Ads are placed as 'sponsorship,' which makes it relevant to users' interests
TIVO.COM
Another great example of a site that is built around user interests, organization and input, and is engaging.
Si haces click en el titulo de cada entrada accederas al link.
Por favor ingresa tus comentarios.
Comentarios