The Medium Is the Message: Toyota Prints Ads on Banana Leaves

Readers of Colombian news magazine Semana were no doubt surprised when they recieved with their December issue, given it contained an advertising insert made of banana leaves.

The aim of the single page insert, which had been screen printed with an ad for the new special edition Prado Cruiser, was to tell Colombians to keep in touch with nature. The message was literally driven home by use of a natural product as one of the magazine's pages. (The effort is similar to one by liquid detergent Coquel, whose recent ads made of fabric ran last year in Brazilian magazines Cosmopolitan and Vogue.)

Si haces click en el titulo de cada entrada accederas al link.
Por favor ingresa tus comentarios.