McDonald's Recruits Mom to Be Ultimate Influencer
Via AdAge.com: Battered by attacks blaming the fast-food industry for making children fat, McDonald's Corp. is recruiting the gatekeeper for its side. The Golden Arches has been quietly amassing an army of moms -- often its toughest critics -- as "quality correspondents" to act as citizen consumer reporters. The idea is to spread the message -- which it hopes to craft into a positive one -- about McDonaldland and its products.
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