Emerging Luxury Concept: My Special Book
From the Luxury Institute Wealthy Report (New York): Much more than just a ghostwriter, this innovative company is a publisher, a designer, and a family historian. Buenos Aires, Argentina-based My Special Book is the ultimate in vanity publishing. For a fee that ranges between $20,000 and $200,000, My Special Book helps to chronicle family history – or to tell whatever story you want told – and delivers a hardbound “coffee table” quality book. Several billionaires and many a multimillionaire around the world have been brought to joyful tears when presented with a glossy personal chronicle of their lives as gifts from family and friends. The company dispatches interviewers to gather insights and information, and it employs writers and designers who produce an heirloom quality book in about two to four months from start to finish. Highly personalized and customized products are good for building up cachet and prestige among wealthy consumers. Flawless execution is the way to keep it.
www.theluxuryinstitute.com
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