Unilever: Lanza un fuerte programa para Hispanos - Launches Major Hispanic-Aimed Marketing Program

Edelman handles publicity
BATAVIA, Ohio (AdAge.com) -- Unilever today launched ViveMejor, a major digital, print, TV and retail Hispanic marketing program. This marks the first time the giant marketer has brought all of its food and personal-care brands together in a single marketing platform for Hispanic consumers.

ViveMejor, created by Mass Hispanic Marketing, Miami, includes a bilingual website (ViveMejor.com), a free bilingual magazine distributed in stores, and TV segments to run on Spanish-language television. Embedded video of the TV segments also will run on ViveMejor.com. The Hispanic division of public-relations firm Edelman is handling publicity for the program.

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