Search Marketers Seed Social Networks

Getting YouTube viewers to start searching.

Nearly half of search marketers placed content on social networking Web sites in February 2007, according to the "iProspect Search Marketer Social Networking Survey" sponsored by iProspect and conducted by JupiterResearch.
Respondents said they had "proactively placed content" on MySpace, YouTube, LinkedIn and other social networking sites.

Select Web Sites on which US Search Marketers Have Purposely Placed Content, February 2007 (% of respondents)

Marketers said they placed content on these sites to drive traffic, create brand awareness, sell directly and influence purchasing. Site placements were chosen to match marketing goals. For instance, MySpace and del.icio.us were used to drive traffic, while Amazon was used to sell goods directly.


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