No solo escuches, unete a la conversacion

Muy buena nota, Share Atchison, en ClickZ Experts hace un interesante propuesta, que contratemos a un Social Network Analyst, que monitoree lo qu esta pasando en la web (especialmete blogs) acerca de nuestra marca.

Hagan click en el titulo y vean la nota, esta bien interesante, algunos puntos:

You may already be tired of hearing about the global conversation happening around you and the wave of user-generated content destined to sweep away your traditional marketing content. If you've accepted this reality, it's time to step back and figure out what to do next. Decisive action today is the way to set your business up for tomorrow. Stop just listening to all the conversations. Start engaging.

Technorati tracks over 70 million blogs. Pick a random topic relevant to your business, and you'll find a fair number of conversations about it. Some 650 blog posts on Technorati discuss "hedge trimmer," for example. Imagine the results for Coke (515k), Pepsi (255k), even Dr Pepper (52k). The conversations are there, so what do you do?

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The social analyst monitors, engages, and measures the conversations taking place about your company, products, and brand. Her efforts should drive ROI as well as reduce customer acquisition costs (consider blogs a channel for free advertising).

A sample scenario: The social analyst identifies an influential blogger who's been frequently posting negative comments about your products. With hundreds of readers and dozens of links, this blog could damage your company. You can either assume this blogger is just another irate customer who should've called customer support, or you can join the conversation and have customer support reach out to him.