Sorry Microsoft, Yahoo -- Google Just Got Bigger
$3.1 Billion Doubleclick Acquisition Gives the Search Giant Another Ad Market
NEW YORK (AdAge.com) -- How badly does Google want brand advertisers? Try $3.1 billion badly. Its acquisition today of Doubleclick, the biggest ad-serving player on the web,gives Google something it couldn't build on its own -- a significant presence in the online display-advertising market.
The price, a 10 times multiple of Doubleclick's revenue, staggered even Silicon Valley veterans. It dwarfs earlier estimates that Doubleclick was on the market for $2 billion; but it was a small price for Google to pay to keep Microsoft (which was also said to be interested in the company) or any other rival from getting it.
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NEW YORK (AdAge.com) -- How badly does Google want brand advertisers? Try $3.1 billion badly. Its acquisition today of Doubleclick, the biggest ad-serving player on the web,gives Google something it couldn't build on its own -- a significant presence in the online display-advertising market.
The price, a 10 times multiple of Doubleclick's revenue, staggered even Silicon Valley veterans. It dwarfs earlier estimates that Doubleclick was on the market for $2 billion; but it was a small price for Google to pay to keep Microsoft (which was also said to be interested in the company) or any other rival from getting it.
Si haces click en el titulo de cada entrada accederas al link.
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