Recomended: YouTube: "We'll never have had that much data about that much content"

Via Adage.com: Coming this fall from YouTube: richer demographic information.

"We'll never have had that much data about that much content," said Suzie Reider, chief marketing officer at YouTube. She was speaking to a group of advertising research executives in New York at the Advertising Research Foundation's Rethink conference.

"By Q3 we'll have a tremendous amount of metrics and data around every video," she said. "There's lots you can glean from looking at who's looking at what. It's a real-time focus group that happens all day, every day."

The site doesn't have a research director yet but will begin fielding its first site-user study in a few weeks, she said.


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