Medical USA:ow loyalty marketers are defending the faithful against health care costs

Via Colloquy: From medical services to prescription costs to insurance premiums, health care costs are spiraling out of control—and service providers have turned to loyalty marketing to build healthy habits that lower costs not only for consumers, but for employers, as well. Join COLLOQUY as we mount our trusty steeds, seat our lances and sally forth to slay the health care dragon.

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