Kidzania, A theme park offering intense brand engagement with young children

OKYO (BRANDFlash, AdAge) -- Kidzania, is a new twist on branded entertainment. It charges a $30 admission fee to allow children to "work" in one of 70 different kinds of jobs for a day. Young customers are outfitted in uniforms, hats or helmets as they take up their places in child-sized brand venues ranging from a Coca-Cola bottling plant and a Mo's Gourmet Hamburgers restaurant to a Johnson & Johnson hospital ward and a Mitsubishi auto world. Admission is now sold out months in advance and marketers are fighting to become part of this branding bonanza.
Learning:
1) stablishing early relationship between the brand and consumers
2) Edutainment: an emerging role for the brand
3) Create a platform to introduce adults to new perpective on brands.

This concept started in Mexico.

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