Beyond Pre-Roll: New Opt-in Options That Could Help Monetize Online Video

Via AdAge Digital: Companies Experiment With Ways to Get Users to Click to View Your Ads. What will be the web's 30-second spot? For one thing, it won't be a 30-second spot.

The absence of a killer-app ad model is arguably the biggest question hindering the growth of the online video ad market. While TV has grown $68 billion fat on, for better or worse, a fairly consistent ad format, the online space has no such tried-and-true standard. And it may never have just one. While some publishers are selling pre-roll ads, a number of companies are betting on an entirely new opt-in approach, one they say will be less annoying to consumers and offer better returns to marketers.

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