Beyond the CLick, How ad copy and landing pages can MAKE or BREAK your paid search campaign

Search engine marketing efforts should not end with the delivery of a click. This webinar will provide a deep understanding of what consumers expect when they search and how to meet their expectations through keyword development, ad copy, and landing pages. Learn why the relationship between your site and marketing programs, both offline and online, is so critical and how it can positively impact your Google Quality Score.

Case Study -- SendTec and Orkin
Discover how leading Pest Control Company Orkin teamed up with SendTec to apply a "Search Centric" approach to its marketing efforts, which instantly improved their lead generation efforts online. See how a carefully constructed search marketing strategy, focused on improving conversion rates, can lead to your company's online marketing success.

About SendTec
SendTec, Inc. is a Search-Centric(sm), multi-channel marketing company, deploying traditional agency resources as well as innovative technology solutions for the benefit of ROI-minded advertisers. SendTec is widely recognized for integrating and optimizing online and offline marketing campaigns, most of which leverage SendTec's expertise in Search Engine Marketing and Direct Response Television.

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