Busting Out of the Inbox: Five New Rules of 1to1® Email Marketing

New Complimentary White Paper from Peppers & Rogers Group and RightNow Technologies

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Fact: 90% of internet users and over 56% of Americans use email on a regular basis.

Are your messages relevant, delivered, open and acted upon? This whitepaper details five new 1 to 1 rules of email marketing and covers the trends, strategies and tactics marketers need to know.

This paper also shows examples of the new rules of 1to1 marketing in action with a case study on The Right Start, the largest national specialty retailer of products for infants and young children.

You'll also get:

* The Anatomy of a 1to1 email
* Dozens of actionable take-aways
* An overview of the changing marketing landscape

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