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BATAVIA, Ohio (AdAge.com) -- A profanity-laced video of a screaming bride who cuts chunks from her hair in a fit over her style drew 12 million YouTube views and reams of publicity, including segments on "The Tonight Show with Jay Leno" and "Good Morning America." At the same time, one of the biggest package-goods display ads on YouTube by a rival marketer generated a mere fraction of the views and attention -- but appears to be making its sponsor happier.

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