Online Ad Spending Projected to Grow by Nearly 20%
A survey of advertisers who control $6.5 billion in spending projects that the print and broadcast shares of US ad budgets will continue to decline in 2007, while the online ad share grows.
The "Annual Ad Spending Study 2007," from Outsell, shows that US companies plan to increase their online spending by 18% this year, more than for any other major media type.
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