Most E-mail Programs Fail Forrester’s Revie

Sixty two of 63 commercial e-mail efforts scored failing grades in a recent report by Forrester Research.
In a review of approximately 10 e-mail programs in each of six industries—business products and services, consumer goods, financial services, media, retail and travel—only the New York Times’ “today’s headlines” e-mail scored a passing grade, according to a Forrester report by Shar VanBoskirk.

“While we agree that images can enhance e-mails, neglecting to provide valuable content—like a call to action—outside of images can make messages impossible to understand when graphics don’t show,” the report said.

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