Comentario: el lado oscuro del Marketing Interactivo - Commentary: The Dark Side of Interactive Marketing

'Digital Destiny' Author Jeff Chester on How New Media Is Causing the Brandwashing of America

By Jeff Chester

Published: January 09, 2007
We are witnessing the creation of the most powerful media and communications system ever developed. A flood of compelling video images propelled by the interactivity of the internet will be delivered though digital TVs, PCs, cellphones, digital video recorders, iPods, and countless mobile devices. These technologies will surround us, immerse us, always be on, wherever we are -- at home, work or play.

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