Burger King: Sets High Score With Its Adver-games

CHICAGO (AdAge.com) -- The King has conquered yet another realm: adver-games. During their first five weeks in restaurants, Burger King sold 2.5 million copies of three games co-produced with Microsoft's Xbox division that feature its ubiquitous King, the fast-feeder's agency said. Burger King hyped this major milestone in a rather carefully worded press release that called the series the "best-selling collection of games published for the Xbox/Xbox 360 platforms this holiday season."

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