Behavioral Targeting: The New Killer App for Research

Published: January 22, 2007
NEW YORK (AdAge.com) -- Behavioral targeting is poised for a $1.5 billion year, according to eMarketer. And it makes sense: While the medium is seeing an influx of new dollars, there's a finite amount of premium contextual inventory for marketers to buy. Behavioral targeting is a way to sell more people-targeted advertising online and better use nonpremium inventory that may not have a natural commercial context.

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