Word of Mouth Marketing: No sera necesario tener que informar que se pagan a los consumidores por opinar bien de las marcas
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FTC Rejects Call for Probe Into Word-of-Mouth Practices
Could Lead to Increased Spending in Already Controversial Marketing Tactic
By Ira Teinowitz and Matthew Creamer
Published: December 11, 2006
WASHINGTON (AdAge.com) -- The Federal Trade Commission today rejected a consumer watchdog group's call for a full-scale probe of
The FTC rejected a call from Gary Ruskin of Commercial Alert to look into word-of-mouth marketing practices.
word-of-mouth marketing, the controversial practice that tries to turn ordinary consumers' affection for products and brands into free advertising.
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