Un programa diseado a inspirar y excitar: Joie de Vivre Hospitality enhances loyalty program

San Francisco-based Joie de Vivre Hospitality, California's largest independent boutique hotelier, has announced a revamped guest loyalty program that honors guests with "something priceless: Memories." Joie de Vivre Hotels' "Joy of Life Club" allows guests to earn points toward experiences--rewards designed to encourage members to pursue "the joy of life." Embracing the mantra of the program, "Create Joy," is a menu of reward options from which members can choose.

Upon earning 2,500, 7,500 and 10,000 points, participants are encouraged to redeem for indulgences and experiences that are "guaranteed to create joy." For instance, one member may choose to spend an afternoon at the farmer's market with a renowned chef, culminating in a three-course market lunch prepared with the fresh, seasonal produce discovered at the market. Or, perhaps it's a VIP weekend in Napa Valley for wine lovers, complete with lodging and a private wine-tasting and tour led by a sommelier. Others may choose thrill-seeking options such as kayaking or hot-air ballooning.

While earning points, members also receive exclusive amenities and services. With each hotel visit, guests are greeted with personally-selected welcome indulgences, from a particular cocktail or wine to a preferred newspaper.

The Joy of Life Club reward options are designed to inspire and excite, providing members with an opportunity to explore and experience "only-in-California" activities.

Members earn points for every dollar spent at participating Joie de Vivre Hotels and spas. Guests are welcomed into the club at the "Joy Seeker" level and as points are accumulated, they ascend into higher tiers of membership. Each tier provides additional benefits and services.

Enrollment can occur online or by phone. Members will immediately receive personalized in-room amenities, advance notice of sales and special events, and exclusive offers from Joie de Vivre Hospitality and its partners.

Joie de Vivre Hospitality is a creative collection of lifestyle businesses, encompassing 40 hospitality businesses throughout California, including 34 boutique hotels with more than 3,600 guestrooms. The company also owns and operates San Francisco's largest day spa, the Kabuki Springs & Spa.

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