Draft falling out with Wal-Mart in a bizarre story to ever shake Madison Avenue has clouded what seemed an almost-too-good-to-true start

Agency CEO Turns From Hero to Wal-Mart Account Disaster Management Overnight

NEW YORK (AdAge.com) -- Howard Draft last week went from hero to goat in the time it takes an Aston Martin engine to turn over -- or not turn over, as the case may be. The agency's falling out with Wal-Mart in one of the most bizarre stories to ever shake Madison Avenue has clouded what seemed an almost-too-good-to-be-true start to its existence. For everyone from Mr. Draft, the chairman-CEO, to the lowest of the rank and file, the retailer's decision to fire the agency just weeks after appointing it is a major embarrassment it will have to shake off quickly.

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