Xbox to Offer Movie, TV Downloads, For Microsoft, Another Step Toward Owning the Digital Living Room

Published: November 07, 2006
NEW YORK (AdAge.com) -- Just in time for the holidays, Microsoft's Xbox joins the array of places people can download on-demand content

"You're seeing it here first," Peter Moore, Microsoft's corporate VP-interactive entertainment business, announced to a crowd of hundreds of gamers at Manhattan nightclub Blvd last night, as he detailed how to initiate a download of the movie "ATL."

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