Word of Mouth Marketing Association: Edelman Urged To Overhaul Wal-Mart Flogs

PUBLIC RELATIONS AGENCY EDELMAN WILL likely need to completely overhaul its online blogging strategy for its large retail client Wal-Mart if it hopes to maintain its membership in the Word of Mouth Marketing Association.
Earlier this month, Edelman was placed on 90-days' probation with the organization, after the public relations firm acknowledged it was behind a series of flogs, or fake blogs, for Wal-Mart: Wal-Marting Across America, Paid Critics and Working Families for Wal-Mart.


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