With an integrated campaign that helped consumers become their best — by becoming less — work by Brigandi and Associates for client Kellogg's is the r

The TV spot: a woman walks into a dressing room to try on some blue jeans. She's young-ish; not a teenager, maybe a soccer mom. With discreet camera angles, we watch her pull on the jeans, then zip them up and button the fly. Then comes the reaction shot: she checks herself out in the constricted space of the dressing room mirror with sudden awareness. The jeans fit! She looks great! And to a thrumming bass and reverberating guitar licks, she has to strut her stuff — if only for herself within the privacy of the cubicle.

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