Starbucks' Holiday Viral Effort Doubles as Social Experiment
Published: November 09, 2006
CHICAGO (AdAge.com) -- Don't be surprised if sometime between now and Christmas a stranger gives you lift tickets in Denver, skating passes in Toronto or even free parking at a Michigan hospital.
'Cheer Pass' Tracking Device Looks to Spread Good Deeds and Coffee Message.
Starbucks' 'cheer pass' is a numbered card that serves as a tracking device for the holiday effort's viral component.
They're certainly not your typical holiday-stocking stuffers, but Starbucks is using such happy acts to kick off its holiday marketing program. Starting today Starbucks is surprising Manhattan commuters with free subway MetroCards and warming Chicagoans with free movie tickets. The catch is Starbucks wants consumers to pass on their benevolence by performing a good deed for another person, say, to hold open a door or buy someone a cup of coffee. With each deed, the recipient is handed a "cheer pass," a numbered card that serves as a tracking device for the effort's viral component.
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CHICAGO (AdAge.com) -- Don't be surprised if sometime between now and Christmas a stranger gives you lift tickets in Denver, skating passes in Toronto or even free parking at a Michigan hospital.
'Cheer Pass' Tracking Device Looks to Spread Good Deeds and Coffee Message.
Starbucks' 'cheer pass' is a numbered card that serves as a tracking device for the holiday effort's viral component.
They're certainly not your typical holiday-stocking stuffers, but Starbucks is using such happy acts to kick off its holiday marketing program. Starting today Starbucks is surprising Manhattan commuters with free subway MetroCards and warming Chicagoans with free movie tickets. The catch is Starbucks wants consumers to pass on their benevolence by performing a good deed for another person, say, to hold open a door or buy someone a cup of coffee. With each deed, the recipient is handed a "cheer pass," a numbered card that serves as a tracking device for the effort's viral component.
Si haces click en el titulo de cada entrada accederas al link.
Por favor ingresa tus comentarios.
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