Shelly Lazarus Wants Media Back at the Table


NEW YORK (AdAge.com) -- Ogilvy & Mather Chairman-CEO Shelly Lazarus has been at some of the industry's most crucial intellectual shifts-including the evolution of Ogilvy into a full-service marketing powerhouse, a rise that effectively changed the idea of what an ad agency could be. Now she's staking out a position in what promises to be the biggest debate facing Madison Avenue as it makes itself over for the digital age.


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