Knowledge@Wharton: Can't Find That Dress on the Rack? Retailers Are Pushing More Shoppers to the Web

Shoppers with tastes, or sizes, that fall outside the mainstream may have more trouble finding what they want in stores as retailers attempt to shift low-volume items to Internet sales.

According to Wharton faculty and industry analysts, retailers are paring back in-store selections of odd sizes or offbeat colors in order to save inventory handling costs as well as precious floor space. At the same time, stores are trying to coax shoppers looking for low-selling merchandise to special order those items or buy them through the retailers' web sites. The merchandise is then shipped directly to customers' homes.

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