eMarketer: Internet Redefines Friendships. For teens, IM and e-mail are as important as in-person communication.

By Debra Aho Williamson - Senior Analyst

The Internet and mobile phones are changing the way tweens and teens define friendship and interact with their peers, according to a new study by Harris Interactive and Alloy Media & Marketing.



The study, conducted in August 2006, found that for teens ages 13 to 18, e-mailing and instant messaging are "as common a way to spend time with friends as speaking to them on the phone."

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