A Brief History of Sex in Advertising

_In 1924, the American Association of Advertising Agencies published the advertising code of ethics, which stated that the following practices were unethical:
- false or misleading statements or exaggerations, visual or verbal
- testimonials which did not reflect the real choice of a competent witness
- price claims which were misleading
- comparisons which unfairly disparaged a competitive product or service
- unsupported claims, or claims that distorted the true meaning of statements made by professional or scientific authorities
- statements, suggestions or pictures offensive to public decency
(Making Sense of Media, p 309).
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Advertisers recognize the power that sexual imagery and suggestion have on consumers. According to Neil E. Harrison, a writer for Canadian Business and Current Affairs, “advertisers recognize that ''sex sells'' because it attracts attention” (Harrison). Attention-getting techniques have always been the cornerstone of advertising; even if it makes a consumer look in disgust, the point is that the consumer looked, and if the imagery is pushing the envelope or shocking or borderline offensive, it becomes more memorable.
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By Tory Ball & Paul Avers

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