Video Games Now a Social Experience, Players Spend Five Hours or More a Week Online
NEW YORK (AdAge.com) -- Social-networking sites are grabbing all the headlines about what's new in digital media, but new research from Nielsen Entertainment shows that video games are increasingly being used as a way for consumers to meet and bond with fellow players.
Active gamers play games such as Halo 2 socially for more than five hours a week.
Active gamers now spend upward of five hours a week playing games socially, led by teenagers, who were socially involved in gaming about seven hours per week. As a result, the social elements of video games are becoming an increasingly important part of the overall gaming experience.
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Otro factor que va a contribuir es el hecho que los jovenes que comenzaron con los primeros juegos son ahora adultos, y que mucho de ellos mantienen la practica de jugar. Esto expande el uso de los juegos a otros segmentos mas alla de los chicos.