User-Generated Content Gets Sticky

eMarketer.com, Oct 4, 2006: Sites based on user-generated content (UGC) are seeing huge gains usage in the UK, according to data recently released by comScore Media Metrix.

In July, the five UGC sites that ranked in the top 50 sites in the UK (measured by total visitors that month)— Wikipedia, MySpace, Piczo, YouTube and Bebo — generated an average of 4.2 usage days and 79.9 minutes per visitor, according to comScore. By comparison, sites in the top 50 that were not based on UGC saw far less usage. Visitors went to these sites an average of 3.5 days and spent an average of 33 minutes.

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