Special Report Promo Magazine: Five Reward Programs That Keep Drivers Behind the Wheel

Executive summary :
There’s a lot of woe on car lots nowadays: historically high fuel prices continue to undercut sales of the once-wildly-popular sport utility vehicles and trucks; meanwhile, nimble competitors are rolling out hybrids and other fresh designs that are capturing the attention of the few remaining consumers that didn’t buy new wheels with their employee discounts—last year.

What’s a car maker to do? We found five that have figured out that their best prospects are folks who already know—and cherish—the brand parked in the garage. Reward and incentive programs by these companies are geared at keeping those drivers loyal down the road.


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