New York York Times: Second Life - A Virtual World but Real Money

It has a population of a million. The "people" there make friends, build homes, and run businesses. They also fly, walk underwater, and, well, practically anything. This parallel universe, an online service called Second Life that allows computer users to create a new and improved digital version of themselves, began in 1999 as a kind of online video game. But now, it's not only attracting a lot more people, it is taking on a real world twist: big business. The Second Life online service is fast becoming a three-dimensional test bed for corporate marketers, including Sony BMG Music Entertainment, Sun Microsystems, Nissan, Adidas/Reebok, Toyota, and Starwood Hotels.

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