Moet Hennessy Custom Designs Free Music Cards

Oct 4,2006, Promo P&I.By Patricia Odell, Moet Hennessy temps customers/

with music downloadsFree tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers.

Seven versions of custom-designed music cards—each touting a different brand—feature two to five free downloads. Each card directs consumers to a custom-designed landing page entered via the serial number and promotional code on the music card (the promotional code determines how many downloads the consumer gets). At the site, the consumer will find information about the Moet Hennessy product, a list of 10 songs, as well as links to new music releases and a Top 100 chart.

The brands represented are Grand Marnier, 10 Cane Rum, Navan, Hennessy Cognac (three versions, one in Spanish) and Belvedere.

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