McDonald's Dangles $5 Million in Latest Monopoly Promotion

Oct 3, 2006 6:07 AM, PROMO Xtra, By Amy Johannes. McDonald's Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.



Similar to last year's game, customers have four ways to win: instant-win, collect-and-win, Best Buy Bucks and online. In-store, customers can collect game pieces off hash browns, large fries, medium and large soft drinks, Premium Chicken sandwiches and three- and five-piece Chicken Selects. Consumers who collect all property game stamps will win a prize, including cash awards, McDonald's food and Best Buy bucks.

The 2006 McDonald's Monopoly game runs through Oct. 30, or while supplies last and through Nov. 14 online. TV spots, online materials and P-O-P support. DDB, Chicago, Burrell Communications, Chicago and del Rivero Messianu DDB, Miami, FL, handle TV spots.

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