Internet Video Metrics: ox/MySpace vs. Yahoo! vs. Google/YouTube


Hot on the heals of Google's acquisition of YouTube, comScore Video Metrix released data showing the top 10 video properties on the Web. Coming in top with over 20% of all video streams in August 2006 was Fox Interactive (including MySpace), followed by Yahoo!, at 11.8%, and YouTube, at 9.9%. In August, Google was well down the list in the seventh position with only 1.5% of video streams, which reveals why Google's move to acquire YouTube was very savvy.

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