Direct: E-mail ROI Crushes Other Channels … For Now

Though the money marketers spend on it is a pittance compared to other channels, e-mail delivers the highest return on investment by an eye-popping margin, according to the Direct Marketing Association.
E-mail returned a whopping $57.25 for every dollar spent on it in 2005, according to the DMA’s Power of Direct economic-impact study released last week. This compares to $7.09 for every dollar spent on print catalogs and $22.52 for every dollar spent on non-e-mail Internet marketing.

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