10 Ways for E-Marketers to Use RSS

If RSS (define) is the ultimate consumer-controlled media, what's holding up its adoption? Recent research shows RSS adoption lags some early expectations. The reality is usage is already much higher than many people think since RSS is the underlying technology for many consumer-focused sites, such as My Yahoo. With Internet Explorer 7 finally being pushed out this week, RSS should go mainstream. RSS-focused FeedBurner delivers 29 million feeds and grows 25 percent each month. Marketers are starting to take advantage of this growth by testing RSS to get in ahead of the crowd.

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