Rough Fist Half of 2006 for Rewards Programs

Via ComparaRewards' Blog: Rewards programs have been through the proverbial wringer in 2006. In fact, the only constant seems to be that everything is changing.

Take uPromise. It was sold to student loan provider Sallie Mae.

Take MyPoints. It was sold to United Online, owner of the NetZero and Juno ISPs.

Then there are the lawsuits.

Ebates is being sued for unwanted adware downloads. Trespassing, the plaintiff says.

Memolink is being sued is being sued for, among other things, copyright infringement from its "Get Free Levi's 501s" campaign and violating CAN-SPAM.

There have been some closures in the industry as well.

Parade Magazine shut down their ParadePerks rewards program, due to "logistical difficulties."

The off-line Betty Crocker Points program announced it is phasing out its long-time catalog.

And Experian's Metareward portal, their incentive program side of the business, closed down...which in turn shut down rewards programs that licensed the portal, like Netflip.

Rewards program sales, lawsuits, and closures...oh, my.

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