McDonald's Capitalizes on Gaming Trend With Midnight Contest

In acknowledgment of the fact everyone plays video games now, Dallas-based agency Moroch Partners along with Video Gamers League and Affinity Sports and Entertainment Marketing created the Midnight Gaming Championship. The gaming contest will occur Satuday nights at Dallas/Ft. Worth area McDonald's from 9PM to 4AM beginning September 23 and ending with a championship bout on November 18.


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